Care for People, Planet & Peace
Distinguished Professor of Management
With a career spanning over 25 years, Prof. (Dr.) Bhagwan Singh is a renowned academic in the field of management. He currently serves as a Professor in the Department of Business Administration (DBA), School of Management Sciences(SMS) at the Central University of Jharkhand (CUJ), where he has also held key positions including Dean, Head of Department, and Finance Officer(I/c).
His research primarily focuses on the intersection of Marketing and Information Technology. He has published over 54 papers in esteemed journals and has authored two influential books on digital and internet marketing.
Professional Experience
Professor of Management
Department of Business Administration (DBA), School of Management Sciences (SMS)
Central University of Jharkhand (CUJ), Ranchi, JH
March 2020 - till dateAdditional Administrative Responsibilities
Finance Officer (I/c)
Central University of Jharkhand (CUJ), Ranchi, JH
July 2020 - Nov 2020Dean & Head
Department of Business Administration (DBA), School of Management Sciences (SMS)
Central University of Jharkhand (CUJ), Ranchi, JH
Nov 2020 - Jan 2024Founder Dean & Associate Professor
School of Commerce and Management Studies
Central University of Himachal Pradesh (CUHP), Dharamshala, H. P.
March 2012 - March 2020Assistant Professor
RSMT, Udai Pratap Autonomous College, Varanasi, Uttar Pradesh
October 2005 - March 2012Lecturer and Administrator
In Reputed Organizations
Experiences before October 2005Courses Taught
- Strategic Management
- Marketing Management
- Basics of Computers & MIS
- Business Environment
- Consumer Behaviour
- Strategic Management
- Marketing Management
- Basics of Computers & MIS
- Business Environment
- Consumer Behaviour
- Digital Social Media & Marketing
- Web Based Advertising
- Mobile Based Advertising
- Internet Based Marketing
- Retail Management
- Digital Social Media & Marketing
- Web Based Advertising
- Mobile Based Advertising
- Internet Based Marketing
- Retail Management
- Green Marketing
- Advertising & Brand Management
- Integrated Marketing Communication
- Marketing Research
- Strategic Marketing
- Green Marketing
- Advertising & Brand Management
- Integrated Marketing Communication
- Marketing Research
- Strategic Marketing
- E-Customer Relationship Management (CRM)
- Entrepreneurship
- Creativity & Brand Awareness
- Research & Publication Ethics
- Academic Writing & Communication Skill
- Advance Topics on Strategic Marketing
- E-Customer Relationship Management (CRM)
- Entrepreneurship
- Creativity & Brand Awareness
- Research & Publication Ethics
- Academic Writing & Communication Skill
- Advance Topics on Strategic Marketing
PhD Supervision
Mentored One Post-Doctoral, 12 doctoral students, with 5 awarded and 7 currently pursuing their research.
Key Achievements & Awards
Developed CRISP Model
Developed the CRISP Model for presentation of RTP (Research/Thesis/Project), appreciated and adopted by reputed national universities.
Best Teacher Award (2012)
Received Best Teacher Award from the Rotary Club Dharamshala, H. P. (2012).
Best Teacher Award (2011)
Received Best Teacher Award (2011) presented by the Hon’ble Vice Chancellor, Mahatma Gandhi Kashi Vidyapeth, Varanasi (organized by JDIMT, Varanasi).
First Best Paper Award (2010)
First Best Paper Award (Feb 2010) among ~218 papers at the International Conference organized by Gardi Vidyapith University, Rajkot, Gujarat.
Conference & FDP Leadership
Chaired several international and national FDPs, seminars, workshops, and conferences at reputed organizations.
Post-Doctoral Supervision
Guided post-doctoral student Dr. Sachin Kumar (Green Marketing), who is now posted at NIT Hamirpur.
Publications & Presentations
Authored over 54 publications; attended 65+ national & international conferences and presented 60+ papers.
Guest Lectures
Delivered guest lectures at leading institutions across India on IT, Web-Based Advertising, and Marketing.
Organized National Programmes
Regularly conducted national FDPs, seminars, workshops, and conferences as part of academic outreach.
Books Authored
Web Based Advertising (2017)
A Tool of Digital & Internet Based Marketing
Internet Based Marketing (2015)
Trends, Issues & Challenges for Digital Marketing