Publications & Research
A selection of over 54 research papers published in peer-reviewed, Scopus-indexed, and UGC Care listed journals, alongside authored books on digital and internet marketing.
Selected Journal Publications
Taking flight with food: investigating the determinants of user acceptance toward drone-based food delivery services in India
Journal: British Food Journal | Year: 2024
Metaverse the Next Renaissance of Financial Inclusion: Scientific Mapping & Future Research Directions
Journal: Journal of Content, Community & Communication | Year: 2023
Towards green product consumption: Effect of green marketing stimuli and perceived environmental knowledge
Journal: Society and Business Review | Year: 2021
Toward sustainable consumption: Investigating the determinants of green buying behaviour of Indian consumers
Journal: Business Strategy & Development (John Wiley & Sons) | Year: 2018
CRISP Model: A Structured Approach for Presentation of Research
Journal: CSI Communications | Year: 2018
Books Authored
A selection of over 54 research papers published in peer-reviewed, Scopus-indexed, and UGC Care listed journals, alongside authored books on digital and internet marketing.
Web Based Advertising (2017)
A Tool of Digital & Internet Based Marketing
Internet Based Marketing (2015)
Trends, Issues & Challenges for Digital Marketing